What is the Purpose of a Website?

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The purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step to take next.

Well, if you think hard, it becomes clear that the first main purpose of creating a website is to attract the attention of the Internet audience!

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A website is one or several pages on the Internet. The pages of one website are integrated under a domain name, have a common theme and website design. The page with the Google search results in, the page with the video on YouTube, your Facebook page – all these pages are parts of the websites of the same name.

People and companies create websites for different purposes:

Everyone finds a good reason to create a website! But in general, we can say that the websites are being created to offer a useful service that others will use. It can even be free, although if this is something really cool, you can always make money on it!

Definition: a landing page is a webpage that encourages the visitor to do something. For example, we need him to subscribe to a newsletter, to buy a ticket to a conference, to request a quote, or to download a presentation.

The purpose: first of all, the landing page should lead the visitor to the exact place with the target ad. The purpose of this page is to convert a simple website visitor to a potential customer.

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Definition: the informational website is a large web portal, organized as a multi-level integration of various resources and services, which are updated in real-time.

The informational website contains an enormous amount of unique content. Sites of this type have a complex structure and navigation and contain various interactive services. Informational websites are designed for a large number of visitors.

The purpose:聽the main purpose of the informational website is to help users to find the necessary information on a specific topic. Due to the special website functions, all the data available on the website is easy to structure and systematize, which makes working with it as efficient and convenient as possible. In this case, the informational website acts as a user鈥檚 guide on the Web, which, compared to search engines, greatly simplifies the search for thematic materials.

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Definition:聽the corporate website is the official online representation of the company. The corporate site contains comprehensive information about the company itself, about the scope of its activities, products, and services offered. Usually, the corporate website has a catalog of products and a list of additional services – a forum, polls, newsletters and the like.

The corporate website allows you to make calculations online, sell products, conduct marketing research and promotions, send the news to visitors, get customer feedback, organize voting and much more.

Creating a corporate website, you should pay special attention to design, because it is first and foremost an image tool. It should match your company鈥檚 style, instill confidence among the customers, the partners, and the press.

The purpose:聽the corporate website solves many problems:

Definition:聽a business site is a unique means of presenting and promoting your small business, regulating information flows and business processes. Usually, it is created for counterparties and helps to rationalize the functioning of the company.

The purpose:聽first of all, the purpose of a commercial website is to increase the existing customer base. But, actually, it has several purposes:

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Definition: the brochure is a multi-page web resource that contains information about the company or a specific person. This is an advertising image that is perfect for small businesses and private entrepreneurs. Often, this site is created by individuals performing a variety of services.

The purpose:聽the main purpose of creating a brochure site is to introduce customers to the company.

Unlike the classic corporate website, the brochure does not provide the client with comprehensive answers to all questions. It is free from most heavyweight website modules and focuses on providing accessibility.

In general, the brochure plays the role of image advertising, which causes positive emotions, increases the company鈥檚 credibility of the new customers and provides loyalty among the existing ones, aiming at promising cooperation.

Definition: primarily, the entertainment website is intended to entertain its visitors, so it is based on providing entertainment information, pictures, and interactive online services.

You can easily spot an entertainment website: bright images, animation, entertainment information, interactive chat rooms, online games, photo galleries, drawings, audios & videos, etc.

The purpose: various entertainment websites may pursue different goals, but the main purpose is to attract visitors using bright and funny images, animation effects, and interactive services. Due to the specifics of the entertainment site, banner and contextual advertising work here quite effectively, increasing the profitability of such projects.

An entertaining site most often includes more interactive elements than many other types of websites, because millions of people visit it just to have fun and find someone to have fun with. Therefore, chat rooms and forums that involve communication between the visitors are the things that entertainment website needs.

An entertainment website is also a perfect place for advertising. It is just like a huge billboard in the middle of a highway: a colorful banner will immediately attract the visitor’s attention and redirect him to the company鈥檚 website.

Definition: a聽personal site is a great opportunity to express yourself, promote your business or your talents. Sometimes brochure websites, portfolio websites, as well as personal blogs act like personal sites.

Typically, such a website is created by a specific person that is interested in self-promotion, or by individual entrepreneurs: artists, musicians, photographers, lawyers, doctors, etc.

Usually, a personal website is not large, it contains personal or biographical information or info about the services provided by the website owner.

The purpose: most often, personal websites are created to promote the person, to find new customers, sponsors, employers or partners. By the way, such websites are quite inexpensive.

Definition: modern educational institutions start to appreciate the multiple advantages of the global network. An educational website provides information about courses, application requirements, professors, exams and much more.

Educational websites are quite specific: you won鈥檛 see the bright CTAs here, but clear and concise evidence of reliability and quality.

The purpose: the main purposes of the educational website are:

Definition:聽the e-commerce website allows customers to remotely select the desired products from the catalog and make orders online. With its illustrated product catalog, comprehensive descriptions and online help, the website plays a role of both showcase and sales area.

The purpose:聽the e-commerce website allows you to:

Definition:聽non-profit websites are projects that are not assigned to the tasks to increase the profits of a company or organization. Such websites belong to the authorities, educational institutions, social institutions, partnerships, foundations.

The purpose:聽these websites are mostly created to ensure the company鈥檚 presence on the Web, and mostly, these sites are informational.

Definition: Portfolio website is a small presentation of an individual (designer, photographer, artist, webmaster) or a team, namely his talents in a certain area. Ideally, it is a creative project designed to reflect the owner鈥檚 experience and to show his skills. The main website element is the gallery (the works performed).

The purpose: There are several key objectives for the creation of a portfolio website:

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A properly designed website has many advantages:

In any case, if you will create your website correctly, the goal will be achieved and you will drive traffic to your site!

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